Logo and packaging design for We Test; Australia’s first at-home urine test.
Being first of its kind on the market meant we had no existing comparison products, so we explored a number of different approaches to find the best fit. The 3 logo concepts each focussed on a key brand attribute; Scientific reliability, family friendly and all-round wellbeing.
With the latter winning out, we went on to create a range of clean, yet informative packaging to house the strip tests and a sales deck to introduce this new product to the market place.
