SilverChef, who provide equipment finance to the hospitality industry, were developing a rewards program for their top dealer partners. The new program offered additional support, resources and incentives to help them ‘Unlock More’ value in their partnership with SilverChef.
We began with a naming session that produced two winners, SilverChef Rewards+ and SilverChef Signature Rewards. A concept was created for each, with Rewards+ being the chosen design. I then went on to develop a tagline, favicon, photography styling options and some program feature icons.
