SilverChef provides equipment finance to the hospitality industry. Their existing brand had been shaped to speak to the end customer, and so a sub-brand was required to talk directly to the dealers.
Following the style guide creation we designed a suite of value proposition materials under the theme of ‘Unlock More’, highlighting the many ways dealers could benefit from using SilverChef. This included a logo mark, extensive icons & infographics, comprehensive guide and PowerPoint playbook.
