SilverChef, who provide equipment finance to the hospitality industry, were developing a rewards program for their top dealer partners. The new program offered additional support, resources and incentives to help them ‘Unlock More’ value in their partnership with SilverChef.

We began with a naming session that produced two winners, SilverChef Rewards+ and SilverChef Signature Rewards. A concept was created for each, with Rewards+ being the chosen design. I then went on to develop a tagline, favicon, photography styling options and some program feature icons.

SilverChef, who provide equipment finance to the hospitality industry, were developing a rewards program for their top dealer partners.

This was the second concept developed for the program, and although not the chosen design, I still think it would have been a nice option once rolled out.

Elevate Literacy, a great little Tassie based company helping younger kids who are falling behind in their reading, writing and spelling. Here we needed a mark that was warm and personable while conveying curiosity and the joy of learning.

Really excited to work on another branding job with SilverChef. For this project we were focussing on the SilverChef workplace and its people. The message was dreaming big and expanding the scope of what we think is acheivable, whether it be delivering for their customers, caring for their people or creating a positive impact in the community.

If you are dreaming of having a bigger impact and better work-life balance, SilverChef is the place to do it!

SilverChef provides equipment finance to the hospitality industry. Their existing brand had been shaped to speak to the end customer, and so a sub-brand was required to talk directly to the dealers.

Following the style guide creation we designed a suite of value proposition materials under the theme of ‘Unlock More’, highlighting the many ways dealers could benefit from using SilverChef. This included a logo mark, extensive icons & infographics, comprehensive guide and PowerPoint playbook.

Logo redesign for a building & renovation company.

For this event the marquee walls were adorned with an incredible tropical wallpaper by Catherine Martin. This dramatic element was chosen as the inspiration for the overall design.

Collages of palm and flower illustrations were created, becoming garlands for black & white images reflective of the day.

Material included electronic save the dates & invitations, lanyards, table cards and email & registration site banners.

Ambrosia Learning specialise in leadership development and coaching.
 

We first developed a logo and then went on to design their corporate stationery and PowerPoint templates, which they used in their training sessions.

Henley Landscapes are an SA company, based in Henley Beach. While planting is a big part of their business they wanted a logo that represented all aspects of their company, from water features to construction and hard landscaping. 

Logo and packaging design for We Test; Australia’s first at-home urine test.

Being first of its kind on the market meant we had no existing comparison products, so we explored a number of different approaches to find the best fit. The 3 logo concepts each focussed on a key brand attribute; Scientific reliability, family friendly and all-round wellbeing. 

With the latter winning out, we went on to create a range of clean, yet informative packaging to house the strip tests and a sales deck to introduce this new product to the market place. 

WineMe is a brand ambassador for small to medium boutique wineries all across Australia. Three initial concepts were provided before the final design was chosen.

Envirobank is a company that trades Renewable Energy Certificates. Three initial logo concepts were developed, with the chosen logo being rolled out across folders, forms and corporate stationary. A website was also developed.

Veritas Design is a fabric design studio located on the Northern Beaches of Sydney. We created their logo, a typographic design inspired by a piece of thread, and corporate stationery. 

Elegant Resorts & Villas create unique getaway experiences in some of the most beautiful places on the planet. We worked on a whole suite of drool-worthy holiday brochures showcasing all their amazing destinations.

AgQuip is Australia’s largest agricultural field day, attracting over 100,000 visitors each year. For this project I redesigned their logo which is now used across all facets of the three day event.

This logo was designed for an AFL Grand Final Luncheon hosted by CommBank for some of their select clients.

A logo designed for a corporate event held at the Wyndham Estate Winery in the Hunter Valley.